Company Context & Role:
Lead Designer at Auction Marketer, a small enterprise specializing in online bidding software and marketing tools built for auctioneers. Designed proprietary platform from the ground up, collaborating directly with development team and CEO on product vision.
Business Challenge & Scale:
Fellows Auctioneers, a long-standing client, required a platform capable of handling high-volume, real-time auction data. The system needed to support their intensive operation schedule of 3-4 weekly auctions with lot ranging from 300 to 3000+.
Design & Development Collaboration:
Worked closely with development team to maintain design integrity and attention to detail throughout implementation. Conducted comprehensive QA and UAT on all design changes and features before live deployment.
Multi-Channel Communication Strategy:
Managed complete email marketing operations through Silverpop (IBM Marketing Planning), including:
- Scheduled weekly promotional emails featuring highlighted auction lots
- Maintained complex system of dynamic transactional emails (bid received, bid won, bid cancelled notifications)
- Ensured consistent brand experience across all customer touchpoints
- Maintained complex system of dynamic transactional emails (bid received, bid won, bid cancelled notifications)
- Ensured consistent brand experience across all customer touchpoints
Client Relationship & Support:
Served as primary point of contact for Fellows Auctioneers, providing direct client support and troubleshooting when issues arose.
