Tea. One of the major backbones of every office, usually confined to the small bags of whatever the company kitchen has on offer. I have learnt, however, that everyone has a preference (Yorkshire Tea, anyone?).
Loose leaf is generally considered richer in taste and better nutritional value, and the blends are pretty much infinite.
Loose leaf is generally considered richer in taste and better nutritional value, and the blends are pretty much infinite.
Teaholic was a personal project. I wanted to challenge myself to design something that reflected current trends such as typographic-heavy layouts, minimalist aesthetics, image-centric design but while also thinking through a proper user experience rather than just making something that looked nice.
The thinking
Tea is leisure. It's enjoyment. The design had to reflect that by having the aesthetics and vibes of someone unhurried, considered, a bit indulgent. The product page leads with a hero and a product grid, but the more interesting challenge was the blend builder.
I thought about each note you can find in a tea with its properties, its character and wanted to present that as a one-page building block experience. Something that felt tactile and visual rather than just a dropdown menu or a step-by-step page journey. The kind of page that makes choosing your tea feel like part of the pleasure and that you can visualise picking the ingredients to place in a jar, or a stainer, yourself.
Role: Personal Project
Skills: UI Design, UX Design, User Journey Mapping, Visual Design
Role: Personal Project
Skills: UI Design, UX Design, User Journey Mapping, Visual Design
