Challenge
Design a premium loose leaf tea e-commerce platform that would differentiate from mass-market tea retailers while creating an engaging custom user journey. The goal was to elevate the tea buying experience from commodity purchase to premium lifestyle choice.
My Role
As Lead Digital Designer, I created a trend-forward e-commerce experience incorporating then-emerging design patterns: bold typography, minimalist aesthetics, and image-centric layouts to showcase the premium nature of loose leaf tea blends.
Process
Trend Research → Analyzed current web design trends and e-commerce best practices
User Journey Design → Mapped custom experience flow for tea discovery and purchasing
Visual Strategy → Developed typography-heavy, minimalist aesthetic emphasizing product imagery
Prototype Development → Created comprehensive design system for scalable e-commerce platform
User Journey Design → Mapped custom experience flow for tea discovery and purchasing
Visual Strategy → Developed typography-heavy, minimalist aesthetic emphasizing product imagery
Prototype Development → Created comprehensive design system for scalable e-commerce platform
Impact
Premium positioning through sophisticated visual design elevating product perception
Enhanced product discovery via image-centric layout showcasing tea varieties
Trend-forward execution incorporating at-time cutting-edge design patterns
Scalable design system supporting infinite tea blend customization options
Enhanced product discovery via image-centric layout showcasing tea varieties
Trend-forward execution incorporating at-time cutting-edge design patterns
Scalable design system supporting infinite tea blend customization options
Role: Lead Digital Designer - Personal Project
Skills: E-commerce UX, Visual Design, Brand Strategy, Design System Development
Skills: E-commerce UX, Visual Design, Brand Strategy, Design System Development
