Challenge
Savills needed to streamline their auction platform while maintaining strict brand consistency with their main real estate website. The challenge was presenting image-heavy property listings with essential auction information without creating visual clutter across mobile and desktop experiences.
My Role
As Lead Digital Designer, I created a cohesive auction platform that seamlessly integrated Savills' established brand identity while optimizing for property showcase and information hierarchy using responsive accordion interfaces.
Process
Brand Analysis → Studied main website to extract design system and brand guidelines
Information Architecture → Prioritized property images while organizing complex auction data
Responsive Design → Created accordion-based layouts optimized for mobile and desktop
Prototyping → Built comprehensive Adobe XD prototype with interactive user flows for stakeholder approval
Information Architecture → Prioritized property images while organizing complex auction data
Responsive Design → Created accordion-based layouts optimized for mobile and desktop
Prototyping → Built comprehensive Adobe XD prototype with interactive user flows for stakeholder approval
Result
Seamless brand integration maintaining Savills' premium market positioning
Improved user experience through mobile-optimized accordion navigation
Enhanced property showcase with image-focused layout driving engagement
Streamlined approval process via interactive prototypes reducing revision cycles
Improved user experience through mobile-optimized accordion navigation
Enhanced property showcase with image-focused layout driving engagement
Streamlined approval process via interactive prototypes reducing revision cycles
Role: Lead Digital Designer at Auction Marketer
Skills: Brand System Integration, Responsive Design, Information Architecture, Interactive Prototyping
Skills: Brand System Integration, Responsive Design, Information Architecture, Interactive Prototyping
