Savills came to us as a new client wanting an auction platform that matched their main website — same colours, same typography, same feel. The interesting challenge was that auction platforms have their own demands: dense information, fast decisions, buyers who need price, location, tenure, and condition at a glance. That doesn't always sit naturally alongside a premium property brand.
Before - archived screenshot, images not retained
The thinking
Property auctions are high-stakes in a way jewellery or watches aren't. These are homes and investments. The design had to feel trustworthy first, beautiful second — and every page needed a clear answer to: what do you need to know, in what order, and what do you do next?
The lot page was the heart of it. Imagery leads, because property buyers make emotional decisions before rational ones. Key details surface immediately underneath — guide price, address, tenure, condition. The fuller information sits in accordions: legal documents, EPC rating, local info. Clean without hiding anything that mattered.
The account area was its own puzzle. Bidders needed to track live bids, see their position in real time, and act fast. The My Bids dashboard had to communicate urgency — winning, outbid, next minimum bid — without tipping into anxiety. Clear status labelling and a tight layout did most of that work.
The design
I built the full platform in Adobe XD — homepage, auction calendar, catalogue, lot pages, and the account dashboard — holding the Savills brand system throughout. Interactive prototypes linked everything together so stakeholders could navigate the experience rather than just review static screens.
Role: Lead Digital Designer at Auction Marketer
Skills: Brand System Integration, Information Architecture, UI Design, Interactive Prototyping, Client Collaboration
Skills: Brand System Integration, Information Architecture, UI Design, Interactive Prototyping, Client Collaboration
